white people of new market road

This series of photographs documents the ‘white people’ found on the new market road of Yelahanka new town, Bangalore. In various manifestations of public advertisement (billboards, hoardings, store-fronts and banners), the streets are lined with faces and bodies of white skinned people selling everything, from houses to haircuts to light-bulbs to food.  

These representations occupy real space, removed from the specific product they are selling and become a part of the landscape of this place. In my act of re-photographing these images from the flat surfaces of hoardings, banners and store fronts, what becomes visible lies beyond the stock content of the image - the stains, marks and cuts on these printed bodies, the fading of the image due to sun exposure and other deformities in the otherwise ‘perfect’ photographs.