white people of new market road
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This series of photographs documents the ‘white people’ found on the new market road of Yelahanka new town, Bangalore. In various manifestations of public advertisement (billboards, hoardings, store-fronts and banners), the streets are lined with faces and bodies of white skinned people selling everything, from houses to haircuts to light-bulbs to food.
These representations occupy real space, removed from the specific product they are selling and become a part of the landscape of this place. In my act of re-photographing these images from the flat surfaces of hoardings, banners and store fronts, what becomes visible lies beyond the stock content of the image - the stains, marks and cuts on these printed bodies, the fading of the image due to sun exposure and other deformities in the otherwise ‘perfect’ photographs.
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